RESEARCH; Anaysis of Three Advertisments

PRODUCTION - Final Music Video

PRODUCTION - Analysis Of Sequences From The Rough Cut

POOR LIGHTING.

The extract above from our rough cut shows how poor our lighting was after filiming, despite the fact we were able to adjust the lights and the settings on the camera. Unfortunately, most of the group filming were produced as such so it resulted in us having to use other clips and either editing the lighting on Final Cut - which minimised the quality - or fitting in more of our narrative. The lighting is recognisable as during our rough cut, there are tracks placed next to each other where the lighting is either food or bad, highlighting the mistake; for our final music video, we were ablwe to replicate the use of other video clips for certain parts of the song and it has still made a successful product.

GOOD STORYLINE.

I am really please with the narrative we created to help illustrate the song and its theme, successfully, we have used Final Cut pro to emerge in these clips with the performance with a wide range of editing & transitions to make the video more interesting and appealing to our target audience. I find that the narrative is clear for the audience and as well as to enjoy viewing the video, they are able to understand our intentions behind the creation of the video. To improve, I would vary the angle shots in the narrative to widen the creation of our narrative and I would add in more effects, however, on a whole, the narrative and performance tigether makes it a pleasant piece of work to watch.

Production: Analysis of at least one sequence from the rough cut

From our rough cut I have chosen two sequences that I want to analyse. The first sequence starts from 0:53-1:13 which is the first chorus. The switching from a bright to dark lighting is very apparent, this is because most of our group shots were mistakenly taken with a dark lighting due to the camera’s filter that we used which is very unfortunate because it would have been very useful in our music video. On a good note, we still have group shots with a better lighting that we could use as our base tracks and we will be replacing the dark lighting shots with these.

The second sequence that I am going to analyse is from 2:59-3:05 which is ‘the making of the making’ of our music video. As you can see there is an extra camera in front of our actual camera this is supposed to be a hint that it is a making of the making.   We mentioned from our previous blogs that we changed our ideas to this which we did in our rough cut. However, after receiving feedbacks from our teachers and classmates they said that as an audience ‘it was not clear’ that it is supposed to be ‘the making of the making’, they also added that ‘it looks like you just added these clips because you have nothing else to put’. In respond to these feedbacks, we decided that we are not including these shots on our final video as we have enough narrative and performance shots. 

Production :Analysis of atleast one sequence from rough cut

After watching our rough cut we have been able to point out the positive and negative features of our music video. The positive comments we received from our teacher & classmates were that the storyline of our music video was very clear , they were eager to find out what was going to happen in the end and the narrative went really well with the song. Another feature they were very happy was the editing, it went really well with the fast paced beat, they liked the transition between the performance and narrative, the scene they like the most was when the boy had a memory of taking a picture of him and his girlfriend and this was clearly shown through the black and white effect. They also liked the fact that the performers looked the part , the singers were wearing dresses , high heels and make up which showed that we had done some research on girl band conventions.

So overall we had a lot of positive feedback however we did have some faults. Our main problem was the lighting.

 



As you can see the lighting is different in the mid shot of the group  and this is due to our group mistakenly leaving the camera filter on which lead to our footage being very dark and unfortunately we will not be able to use these shots for our real music video. However luckily we noticed this and we had a lot of footage to replace the dark shots with because if we had not we would be suffering a lot right now. In order to improve this we will only be using the shots with the same lighting so we can keep it consistent through out.

Another problem we had was our teachers and our class mates failing to understand the making of the making of our video.



One of our initial ideas was to portray the making of the making of our music video by behind the scenes footage , i.e putting on make up , reading the lyrics and showing another camera recording us from a different angle. However this wasn't made clear to our teachers and classmates , they thought we had mistakenly inserted this scenes. So as a group we have decided not to use the making of making as we have enough shots to use and we have a strong narrative , using these extra scenes may make it confusing to our viewers.

PRODUCTION - Feedback From The Rough Cut

PRODUCTION - Our Rough Cut

Above is our rought cut; though we had very positive feedback such as a good narrative and showing of the artist's performance, we had problems with lighting and clips which were out of focus. Towards the end of the video, some clips are out of synch yet we have beared this in mind for when we produce our final video so it will contain none of these minor yet crucial mistakes.

PRODUCTION - Screen Grabs Of The Rough Cut

PRODUCTION - Preview Of Filming

PRODUCTION - Photos From Second Session

As we have mentioned on our previous posts, we as a group have decided to film our whole music video again due to some faults from our first trial of filming such as: the dark lighting and the blurred shots from our narrative.

Here are the two slideshows that consist photos from our second trial of filming of the performance and the narrative.

As you can see, we changed some of our ideas. We used our media studio in college. We thought that it would not be time consuming and this setting is more comfortable as we are already familiar with the equipments in the room.  and used a black background, matches with the black dresses but also in contrast with the red which makes the girl group stand out. This time, we made sure that we used the lighting wisely. There were about 4 lightings across the studio which is an improvement compared to our first filming.

We used two cameras with tripods to show our idea of 'The making of the making' of our music video. We also used a black leather carpet to make the black background consistent, as the original carpet's colour is blue.

For our narrative, we did not change much, instead we filmed more shots. The setting is still in Southbank. From our first filming of the narrative, our media teacher advised us to wear something bright and eye-catching especially when we are filming outdoors with a lot of people, so that the audience will be able to recognise who they are following in the music video and so we did take this advise and decided for our actor to wear white coat and a pink/grey jacket for our actress. 

RESEARCH - Second Idea For Music Video/Previous Student Work

This is a music video made by a media group from our college a few years ago. It is very simple yet smart and good.

We really liked how they used two cameras to show 'The making of the making' of their own music video and this has given and helped us to re-create or come up with our new ideas for our second trial in filming the performance of our music video. 

PRODUCTION - Faults With Filming & Solution(s)

Above, are some of the clips from our first filming sessions during half term and it shows the faults which occurred from when we filmed. Unfortunately, we had not checked the 'filter' setting of our camera, so as a result, our lighten was badly effected. In addition, we had to change our location for the performance, so the quality of the video differed too much, which we were not in favour of. To add to our problems, the footage we captured at Southbank - which we, at first, thought went really well - were out of focus as we did not realise that the camera setting was on Manual Focus, rather than Auto Focus, which we discovered would really minimise our marks, therefore, we came to the result to re-film both the performance of the artists and the narrative. In doing so, it allowed us to learn from our mistakes and to produce filming which was much better, also, as a result, we were more organised with our filming and we were opened to more camera shots and angles than before!
We have decided as a group to change the location of the artists, which made filming much easier and quicker and allowed us to adjust the lightening to have the best results, but also to change the video format. By this, we mean that we have found a students previous music video which has influenced us to base our new video on. Initially, when we had to re-film, we thought that we would not have enough time to film in the locations we filmed in before, so after watching the video below, we decided to use the college but to set up the location as if it is a studio. In addition, we have decide to emerge in shots as if the video is still in making; this allows our audience to have an idea of how it was to produce our music video. We found this very interesting as it allows us to explore greatly into our video, rather than simply producing a finished product, we hope that  this will turn our just as great!

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