An Advertisement Online
The theme colours used are very different compared to their album cover. It has more soft, bright and feminine colours such as pink, white and blue. The font of the text 'SUGABABES' is similar with the font on their digipak however the colours are again different. Already, you can see a visual link between their product and their advert. Another visual link is the gestures of the girl group, I have noticed that it is similar with the gestures that they used on their digipak, but they did this differently on the advert by switching it with a different member. Also, they have included a small photo of their front cover on the bottom right corner of this advert that reminds the audience what album they are promoting regardless of the different layout that is used.
A video advert of their album 'Sweet 7'
I am fortunate to have found this video advert of their album on youtube. The whole video is very similar and it links very much with their digipak in terms of the background,theme colours, the clothes that are used and the whole setting. They have also included a voice over that introduces the girl group and their songs, and the name of the store and the store's website to where the audience could order their album.
Similar Posters but from different countries
The original poster is the one on my right hand side. The background is full of unkown people which links to what they are promoting 'A TOUR'. It gives the audience an insight of the things that they can look forward to in this tour. Placing the solo artist at the centre with a round steel prop around her makes her the main focal point and tells the audience who 'LADY GAGA' is and also sets up the energy level because of its unusual appeal.
I have chosen a similar poster but from a different country which is seen through the text because of its different used of language. I chose this poster because it has more informations about the tour and they have included a small photo of the front cover of Lady Gaga's digipak which is conventional for these kind of adverts, again to remind people of the album. Locations, dates of the tour are included, websites of the artist are also there on the left hand side that could help the audience to browse through her current news, events and photos.
Unfortunately, I could not find any adverts that relates to their digipak. However, I found a magazine that links to the genre of our music video 'POP'. Our ideal target audience are young women who likes make up, current fashion trend, shoes and heels, accessories, bags and more. This is our ideal target audience because our music video are formed by a 'girl group', and a narrative that tells a story of an ordinary scenario in a girl's life. This magazine cover links with our ideal target audience, because it screams out the word 'femininity', the pink clothes and lipsticks, the make ups, the wavy and straight curly hair. The font colours of the texts matches with their clothes. The masthead is also bold,bright and pink which can easily attract a young woman. Layering the girl group on top of the masthead and covering the whole front page is also cleverly done, since they are a well known band. No text is covering any of the artists' face, the texts are all aligned around, on top or beneath the artists. Also, because of their whole appearances, it also screams out 'FASHION', and this advertised by the big white font on the bottom left hand side of the magazine.
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