RESEARCH - Analysis Of Three Digipaks

The genre of which our music video belongs to is Pop so below are three examples of digipaks of artists within the music genre and how they vary with the use of media codes and conventions which will help with the my digipak.

ESTELLE. I particularly like the graphics used to emphasis Estelle's presence on the Digipak as she is not wearing colours used on the background, however, her outfit is used as the font colour for her name, which shows the link between the two. The effects used not only attract the attention of the audience, but it also allows the name of the album 'Shine' to connect with Estelle 'shining', which too, creates a link between what the album is called and what the album is trying to do. Successfully, the outbursts of colours - which work well though there is more than the maximum use of 3 colours - behind Estelle demonstrate the vibrant genre she sings of, pop, which from buying the digipak, the audience are aware of what type of music she produces.

The alimement of writing is in a clear position where there is a black background which allows it to be seen clearly, and does not create confusion, therefore it is pleasant to view. In addition, the font used for the writing is bold, sofisticated and attractive which the genre pop is about; it helps to illustrate the personality of Estelle as a strong, young female British artists, and allows the audience to have a connection with her. The image is in focus which indicates it is clear and has an appropriate shape to is, which shows careful consideration was taking when editing this digipak.

LILY ALLEN. The simplicity of this digipak effectively appeals to its audience as it is still atrractive though with minor editing, such as Lily Allen resting on the 'L' from her name. The large font not only allows the buyer to see her album from far, and be able to read it, it is also aligned in the centre of the digipak in black, which emphasises the boldness of the writing and the bold personality the artists has. With careful observation, you are able to see the use of different colours behind each letter which highlights each one and adds to the 'attention grabbing' of the audience. The use of Lily Allen sitting on her own writing is a creative way of displaying the connection between the artist and her name and allows individuals who are unaware of this artist to know who she is. The use of no graphics is no problem as this digipak still acts as an appealing product for its audience and with the use of a plain background, it allows the audience to pay more attetion to the position of the artist on the 'L' and what the name of her album is called. The use of a clear image allows the digipak to look clear which makes it easier for her audience to view.

ALEXANDRA BURKE. Immediately, we are appealed to the use of a close-up image of the artists of this digipak - hence how considerably clear the image is, rather than out of focus - in effect, it grabs hold the attention of the audience, and gives a sense of force, for a buyer to buy the digipak as it is so striking. The use of the artist from the shoulder to her head is in proportion with the digipak itself and with the use of writing going across her. The use of luminous colours creates an exciting and vibrant atmopshere, which describes the genre of the songs she produces, creating a link between the digipak and her music. The captured effect of her hair getting blown to the side adds to motion to the still image and right away, gets the audience in the mood to listen to her music. The positioning of the writing is good as it does not cover her face, yet is stil visable as the font colour used does not hide it or allow the audience to miss it. The use of CAPITAL illustrates the boldness and seriousness of the digipak which connects with the emotionless facial expression made by the artist. The name of the album, 'START WITHOUT YOU' relates to the digipak as Alexandra is pictured alone with a confident, straight head position. With the use of the middle third of the digipak, it allows the audience to see her first when they view the digipak and captures there attention.