13. How do you plan to use digital technology in the production of your 3 products? Be specific about this - think about the packages and equipment you will use, as well as how you intend to use the internet (blog and vimeo!).
For my 3 products I will use a wide range of equipment and technology to show the skills that I have learnt throughout this course. Through these I will be able to attract the majority of my target audience for my products.
For our animatic storyboard I have used 'Windows Movie Maker' to combine the soundtrack that we are going to do for our music video and the photos that gives an insight to the audience of what are music video is going to look like. Final Cut pro will be used to cut, edit and combine the video clips and our soundtrack. I have used Photoshop for the mock up of my digipak, and I will be using this again with quark for the final digipak. For our pitch we have used 'Prezzi' which is a completely new way that we were introduced to in presenting our ideas. The internet is an important source for us as it gives us a lot of access to the informations we need for our products and this is now the modern way of communicating and sharing our ideas to a lot of people.
Youtube allows us to watch a lot of music videos with different genres, also films, soap operas, videos for entertainment purposes and advertisements.
Vimeo gives us an access to the previous works of previous students which helps us to observe and analyse the good and not-so-good points of their videos. In this way, it will help on the do's and dont's for our own products.
Blogger helps us update and our teachers on where we are in our coursework. It helps us to be more creative and is another method of widening our production knowledge.
14. How have you used conventions from real media text in your planning? Think about all 3 products for this question - reference real media texts and draw comparisons and ideas.
The original music video has helped us with our ideas, involving the locations, shots, narrative and costumes. We watched the original music video several times and had a closer look on the beats, the artists and their role in the music video, the narrative, costumes and mise-en-scene. Also we have looked at how the camera shots goes with each beat of the song. After all of these observations and analysis, we have produced our own ideas for our music video.We have also looked at the editing of the original music video to help us with our base track. The original music video focused more on the narrative rather than the artists, whereas with our music video, we intend to focus more on the artist than the narrative. We changed the narrative and made it more clear compared from the unclear narrative of the original music video. We have obtained some similar locations but we changed the rest.
For our digipak, we have used the internet to look at the original digipak of the artists so that we will have an idea of how they present themselves such as the costumes, the colours, the layout and photos of the artists. In this way, we will be able to attract our target audience as we have a guide or an example of the sort of digipak that the real artists used to reach out to their audience.
It is important that we keep our music video consistent from the beginning till the end so that we don't loose the genre and also its appeal to the audience.
15. What have you learned about research and planning a production, compared to AS?
Research and Planning in AS and A2 involves a lot of motivation, patience and determination. Without these three, then you will not be successful. I would say that in AS, there was more flexibility as it was the stage of starting, learning and knowing the different equipments, conventions of a thriller film. As it was the first year, it was quite more acceptable in terms of the amount of research and planning we have done. In other words, we were allowed to make mistakes because we were still learning the basics. Whereas now in A2, we have gone through the basic stage, therefore, there is more expectations in terms of producing the best products that we can do and using a wide variety of digital technology.
In A2, we need the accuracy, involvement, and creativity in order to produce our best work. In our blogs, we have to be creative in presenting our research and planning. The ideas of an individual is very important to the whole group as it will all be put in our final products. Contribution is a must as there is 3 products to cover. It is also important that we are organise and updated with our schedule as producing a music video is very fast pace. Showing an evidence of our research and planning is also a 'must' as it will prove the stages that we have gone through in producing our final product. It will help the observer the roots of our final ideas.
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