PLANNING; Do's and Dont's For Digipak and Advertistments

Do

• Use a clear font
• Use appropriate size for; images and font
• Use clear photo's that are in focus
• Use photo's that are appropriate shape for the page
• Use a layout that follows the rule of thirds for composition
• Use an appropriate type face that follows; genre conventions and house style
• Be careful where you place the font. It must; follow genre conventions and be clear from a distance
• Follow the conventions of the three colour rule, use a colour that is appropriate for; images, font and background
• Think carefully about how you use and intergrate; font, text+language and image
• Use appropriate industry logo's and conventions, properly positioned; barcode, date, copyright, titles and artist names

Dont

• Stretch images; this will make them out of focus
• Use layer styles
• Use unnecessary effects; any effects must suit the genre
• Place text across the artist's face
• Use a font simply because you 'like it'
• Feel you need a separate photo on every panel - be creative