Thursday, 30 September 2010

RESEARCH - Previous Student Videos


Above is the music video - by previous media students - which has an audience of people who are 'under pressure' from their boss at work, school or in life in general, also, as the 'pressure' is sung through the lyrics, the narrative of the music video is clear for the audience and viewers.
The Rock & Hiphop genre is clearly indicated by the mise-en-scene used; the close-up on the drum kit highlight the rock aspect of the music video whilst the location of the skate park with the bright coloured graffiti (see image below) highlights the Hiphop side of the music video; this too widens the audience because it appeals to all sorts.



Successfully, there is a variation of media used within this music which includes the change of shots to every beat which adds an effect to the fast pace of the song and the up-beat rhythm. The extreme close-ups of the artists whilst singing from a low angle, as well as actors in the video (view imnage above) not only allows the viewers to feel vulnerable, but also to feel the sense of the theme being create of being put 'under pressure'. There are many handheld scenes which allows the viewers to have an insight in the video because the camera follows the movements of the singer so it's almost as if we're dancing alongside him. The video has a selection from long shots, close-ups, medium shots and wide shots which are all used appropriately.
The main representation for this music video is people who are constantly under pressure and this is clearly shown through the context of the video; the scene of a worker being shouted at by his boss, and through the edgy beat. The bright colours and change of bright clothes that the artist wears adds to the vibrant atmosphere created and allows viewers who are under pressure, to relate to the video.

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